Pre-Framing Your Offer — How To Talk To Different Traffic Temperatures
This is second part of the two part series talking about offer pre-framing. In the first part we talked about the three different temperatures of traffic. This part will cover how to talk to each of those three types of people.
Pre-frame bridge is what will pre-frame people before they land on your offer page. Pre-frame bridge can be for example a PPC ad, article, email, blog post or YouTube video. Different types of traffic require different kinds of pre-frame bridges.
Hot Traffic
Pre-frame bridge for hot traffic is usually quite short. It can be a blog post where you encourage people to check out your offer. Or it could just be an email that you send to your list. The reason why it doesn’t have to be long is that these people already know who you are. You have a relationship with them. You don’t have to convince them about yourself and build credibility. These people already trust you and thus will most likely go to your offer because they trust that you won’t send them to a crappy offer.
Warm Traffic
Pre-frame bridge for these people is not much longer that for hot traffic. These people just need a “little push” for checking out your offer. This could be an endorsement from a person they trust. For example email or blog post by a person they are “hot traffic” to, where this person endorses you and your offer. If you are using PPC ads as your pre-frame, you could use a video ad where you have other people endorsing you and your product/offer.
Cold Traffic
For hot and warm traffic your pre-frame should be quite detailed and short. But for cold traffic your pre-frame bridge is longer and it should be more general. This is because since they don’t know you and may not know what it is you are offering, they speak a different language. You need to explain in the simplest terms what it is you are offering and how it works. You need to also make your cold traffic pre-frame more educational than for hot and warm traffic. Cold traffic might not know that they need your product and don’t know how it works, they just know that “they need something”, so you need to explain your offer more. A blog post or YouTube video explaining the product and offer is a good way to pre-frame cold traffic.
This was a short summary on the different pre-frame bridges that should be used for the different traffic types. If you like to learn more about pre-framing, website traffic, converting your traffic and growing your business online, I highly recommend you to check out Russell Brunson’s Free Book called DotComSecrets.
